Company News

U.S. Department Stores Continue to Lose Beauty Share

Kline report finds a 2% decline versus 2003 levels.

Author Image

By: TOM BRANNA

Editor

The retail landscape for beauty products continues to change around the world. In the U.S., the weak economy has forced department store share of the total market down another two points versus 2003 levels, according to a new study by Kline & Company. The decline has prompted both marketers and retailers to actively engage customers with purchase incentives, loyalty programs, and even direct sales. Brands like Lancôme, Estée Lauder, and Clarins have stepped up marketing directly to customer...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters